With the current popularity of do-it-yourself activities, plenty of opportunity exists for the formation of new businesses. Consumers use the DIY approach to save money while exercising greater control. WeddingLovely aims to attract the DIY audience for weddings.
The young company has competition from big rivals – including The Knot, which is a publicly traded corporation. Nevertheless, the founder of WeddingLovely, Tracy Osborn, believes the space has plenty of room for a smaller enterprise that differentiates itself.
The distinction WeddingLovely endeavors to attain is ease of execution for do-it-yourself brides. A large number of bridal resources are available online, but the goal at WeddingLovely is to simplify choices. The website is designed to determine each future bride’s price range and personal taste. Easy to follow ideas are subsequently provided to the bride that embody her path to a successful wedding.
When a bride signs up for the free service at WeddingLovely, she answers a brief survey. Responses are submitted through the site, which then renders suggestions to fit the preferences. Brides are already using the internet to locate invitations, flowers, a photographer, and the dress. Many websites offer all these components in a single landing place. But, the customized WeddingLovely process further shortcuts completion of a bride’s to-do list.
An abundance of prospective clients certainly exists with 2.2 million weddings every year in the US. Each bride is looking for the optimal experience that suits her distinctive requirements. The WeddingLovely platform delivers personalized ideas and timely email reminders to aid brides in managing the steps toward their special date. The company already has partnered with over 700 vendors.