Part of business incorporation requires adhering to legal requirements, including registering any different names that business might be conducted under. If the name used by a business differs from the one registered with the state, a fictitious business name must be filed.
A fictitious name (or assumed name, trade name or DBA name- Doing Business As) is a business name that is different from your personal name, the names of your partners or the officially registered name of your LLC or corporation. The different names are basically because some states use different terminology for a fictitious business name.
DBA Filings vary jurisdiction by jurisdiction. In some cases, a DBA can be filed at the state level, but most of the times, it is filed at city or county level. Some few states require the publication of a notice.
Many new corporations may look to expand by opening several divisions or locations, and sometimes use different names. Filing a DBA is an smart idea to test new ventures before forming a legal entity.
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