The annual Brand Keys Customer Loyalty Engagement Index has recently been released, and it offers consumers and owners of all business types insight on the most trusted credit card brands. This year, the Discover brand came out on top.Officials at Discover are pleased their card has ranked as the most reliable brand for the thirteenth consecutive year. They maintain their position at the top of the 518 card brands researched by Brand Keys, even in the midst of trying times.
Robert Passikoff, president of Brand Keys, said he believes a top management team and unparalleled customer service is what makes Discover reign supreme.
Executive vice president of card programs and chief marketing officer for Discover Harit Talwar said, “We breed loyalty into the Discover brand through rewards and customer advocacy, and we provide industry-leading products, services, and tools that help consumers find meaningful solutions to their needs.”
No matter which credit card brand a small business uses, it is increasingly important in times of economic recession to maintain a good credit score to increase the chances of receiving corporate loans. All business types can look to online incorporation service providers to see what they can do to improve credit scores.