As a small business owner, you may be tempted to build your business by yourself but if history is a guide, it won’t work. You need a team of people to help you as you grow but many entrepreneurs aren’t used to working with other people. Your small business needs consultants.
Working with other people doesn’t come naturally to people who are used to working alone. Learning these skills are the first steps to successfully leveraging people.
If you have decided to investigate the potential use of small business consultants and laborers you have to understand leverage. Leverage is simply using a tool which allows you to complete more work than you could yourself. The classic example of leverage is a car jack. If you were changing a tire, you couldn’t hold your car up yourself due to the weight. You can do it with a car jack. This tool multiplies your strength.
You can leverage yourself by hiring people. By hiring somebody who has equal or more knowledge than you in a certain area, you are leveraging. If you aren’t a marketing expert, hiring a marketing consultant for your small business allows this task to be taken off your to-do list and because they have more knowledge and experience than you in this area, the job will probably be done more effectively. As your budget permits, use leverage whenever possible.
When economic times are a little tougher, people tend to be more willing to negotiate their rates. Have a budget in mind and look for creative ways to get the cost down. Maybe you can guarantee them that they will have consistent work for a long period of time. The promise of consistent work is a powerful tool when negotiating with individuals.
Also don’t discount bartering. Bartering has been around since ancient days and is still highly effective today. Maybe your business is a web content creation business and you’re looking for somebody to install a high end network in your offices. Offer the person or company free content in exchange for a better rate on the work. You may even be able to get the work for free.
Know Your Role
When working with small business contractors, remember that you should expect friendly and prompt service of the highest quality. Your role as the client entitles you to receive the product you desire. One of the many skills involved in working with others is having high standards without casting a negative light on the relationship. People want to be appreciated and when you learn to wrap your criticisms in to a positive interaction, your consultant will work even harder for you.
Although you may not want to spend the money to hire somebody to help you grow your business, every successful business owner knows that in order to achieve consistent growth, they have to employ the help of others.