You must deploy effective communication techniques with angel investors. To obtain results, you have to inspire with enthusiasm. Investors have to get excited about your corporation in order to invest in it. This requires speaking to the specific personality type of the investor.
The most important feature of your communications with investors is the style you use when speaking. This is something you choose that’s apart from your natural personality. You can’t afford to have inflexibility about how you communicate.
A different style is applicable for various audiences. For example, the style of communication you select for angel investors is different than what you use with customers. This is true even though you are conveying many of the same details to both parties. You must vary your communication technique a little based upon the viewpoint of the listener.
Angel investors tend to relate with two distinctive ways of communicating. Assessing which one you’re dealing with has important consequences. Some angel investors are social types. They want to know you personally and get a feel for how you assess business issues. Show these people your enthusiasm about solving any problem and confronting any challenge. You can’t discuss specifics about your company with social types at the very beginning of conversation. Instead, you need to direct the dialog to some issue that arises in business. Then discuss how you address that at your company in order to obtain an optimal outcome.
The second common type of angel investor is the kind who’s direct in communications. These individuals are strictly interested in the facts. Unlike the social types, the direct types want you to communicate concisely in aligning your business to their objectives. With these individuals you can immediately mention the market for your company’s product and how you distinguish yourself from the competition. Don’t drive away a direct personality with discussions that are too general. Show enthusiasm for specifically how your company solves a situation within its market.
By having respect for the communication styles of angel investors, you can adapt to them. That leads to results. This starts with observation and listening for the style each individual.