Facing Up to the Critics Who Say Your Business Will Fail
All successful entrepreneurs will tell you that an essential ingredient to operating a profitable business is remaining optimistic. You encounter many doubters when you start a business. They are quick to point out the inevitable obstacles for a new corporation. Optimism allows you t persist despite these confrontations.
However, the best way to avoid becoming discouraged by the challenges of running a business is to control your optimism with the ability to accept criticism. Listening to negative comments by others is a good way to develop sound techniques for addressing troubles. That’s how you tempter your optimism with necessary critical thinking.
Therefore, you should actually seek comments from people who are suspicious of your new business. You need to hear their skepticism about the many barriers that inhibit commercial success. This permits you to allocate your resources to attacking the most challenging aspects of getting a new corporation launched.
There are a lot of ways to spend your time and money when you start a business. Careful decisions are required to avoid failure. Anyone who points out disastrous scenarios is doing you a favor to focus your thinking. As the saying goes, sometimes the best offense is a good defense.
When you begin to see potential areas where your business could fail, you are able to deploy your optimism toward defensive measures. Therefore, the other essential ingredient to entrepreneurial success is a healthy dose of self-criticism. Think of your new business as an investment you are making in someone else.
By becoming both an optimist about your business idea and a critical thinker about impediments, you will save yourself from misallocating your time and capital. You will think like an investor and take action like an entrepreneur. This is important because resources are always precious and scarce.
The story of Hudson Oil illustrates the point. During the Depression of the 1930s, Mary Hudson used $200 to lease a gas station that had gone broke twice when operated by two different men. Despite being told the reasons that she would fail, Mary turned a $200 investment into the largest independent distributor of gasoline and oil in the United States. She obviously heard the negative scenarios, thought of ways around them, and let her optimism drive her toward success.