Although most businesses are started with a single product or service offering, long-term success will likely involve adding new choices. Most of the products and services consumed today are different than purchases made a generation ago…or even five years ago.
Therefore, when you start a business, you can expect to sell new selections after five years. This impacts your decision about the type of business to start. A vibrant industry permits you to seamlessly add product and service selections. In addition, you don’t want to be hemmed in by a corporate name that isn’t adaptable to a changing product mix.
Choosing the right type of business thus involves having access to market changes. You don’t want competitors to arise with superior products in the future. Rather, you want your business to provide consumers with the newest product improvements.
Make an assessment of whether the suppliers to your business will be the same sources of improved offerings in the future. This includes so-called soft resources, such as knowledge needed to meet changing market conditions.
In order to adapt to changes in the nature of any business, you must select an industry that functions in a market you know extremely well. You must be able to stay well informed about advances in your selected industry. Plus, you have to be involved in selling the products for your business. That keeps you cultivate information about buyer preferences.
In order to envision the likely future direction of the business you choose, analyze what’s sold from the customer’s perspective. Assess how the product or services improves a buyer’s life and therefore what potential alternatives could arise.
Most entrepreneurs find this process is conducted most efficiently by putting product descriptions in writing. Include details about manufacturers, sales methods, customary buyers, and alternative products. Then identify the need serviced by the product and what market conditions could alter that need.
The end result of your analysis is assurance that the type of business you start can adapt to product changes in fulfilling a consumer need.