The Low Risk Way to Start a Business

First, let’s be clear. There is no way to start a business without any risk. Like any investment, risk is always present and although it would be nice if it weren’t, that will never be the case. An entrepreneur can, however, start a business with a lower level of risk than others who might have […]

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Startup Company Proving that Mobile App Can Displace Category Dominators in Traditional Web

Just because a website becomes the dominant internet source for a particular service doesn’t mean a similar new business can’t gain attention online. For example, Mint is the primary site for tacking consolidated views of various investment accounts. Although Mint’s popularity has crushed competitors, startup operation Personal Capital is gaining traction for its variation on […]

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