A new entrepreneur should prepare for more branding than simply an image for the corporation. A young company is as much about the person involved as the product produced.
When launching your new corporation, you will present a brand to investors rather than only to customers. Angel investors in particular want someone with a strong personal brand to imprint on the new company. You don’t need a long track record in order to have a personal brand. But after attaining some success you can transfer your brand image to another business venture.
Branding with investors involves showing a personal side of your corporation. By selling yourself as an individual, you create a brand for the business. The process leverages positive sentiment about you into a commercial reputation. Others will brand you if you don’t create your own brand first. So you need to start early in your corporate operation to reveal a brand to the investment community.
Start by engaging in a self-discovery process that reveals a brand suiting your personal values and attributes. Your brand is mostly conveyed by how you interact with others. So you must be comfortable with the image you’re presenting. The mission is to address what factors you want conveyed about yourself in the market.
Next, convey your personal brand with everything you do—your style of clothing, company website, business cards, social networks, and business brochures. The key is consistency. Follow this by adding ways of communicating. Write articles, reach out on social networks, conduct online surveys, and post comments on blogs. Finally, monitor your image with online tools and a group of associates that helps spread positive communications about you.
Displaying your brand allows you to build a network of attentive investors. You’ll need to call upon them at various times in the future for capital and expertise. Always remember that some investors are searching for entrepreneurs just like you. Let them know you exist by building a well-known personal brand.