Looking back on capital raised for new business expansion in 2011 reveals that social marketing concepts struck gold. One example is SnapRetail, which raised $6,000,000 earlier this year in an initial round of funding. The corporation was started in 2009 as a spin off from national marketing company OneCoast
SnapRetail works with retailers to help increase their sales by utilizing social media and online marketing. The company’s consultation services deploy a digital marketing and content aggregation system. SnapRetail aims to reverse slowing sales by small retailers of gifts and home décor with the MarketPlace online sales channel. MarketPlace permits easy research and purchases of products.
SnapRetail also has TrafficBuilder, which leverages email and social media marketing to allow vendor communication with consumers that builds store visits. Retailers use templates to easily create marketing campaigns. One click sends the entire promotion to Facebook, Twitter, and an email blast to a targeted customer list.
The SnapRetail platform includes ways for companies to offer discounts to consumers visiting social media of these participating retailers. This adds to the customer lists of the stores. SnapRetail has created branded online content for several leading brands, such as Vera Bradley, Mud Pie, and Yankee Candle.
The capital raised by SnapRetail permits software development to launch new products. Consequently, the company expects to further its vision of helping traditional store retailers generate new sales online and create store traffic with the use of digital marketing.