When job opportunities are scarce, the most secure long-term employment is probably having your own company. However, the steps required to provide security with a small business are different than the actions you followed to find your old job.
Becoming an entrepreneur isn’t easy. But your efforts are directly beneficial to a destiny you control. That’s a big difference from a 9 to 5 job. Staying with one employer is actually more risky because your success is tied to decisions you don’t control.
Stop listening to people tell you to validate your college degrees with a “real” job. Instead, you’ll attain greater security from making every hour of work create something for yourself.
Here’s a look at some of the mental preparation required to provide you with job security by starting a small business.
The first step toward creating a secure position with your new business is to build a company that is simple. You want to offer consumers something practical. Fulfill an existing demand rather than trying to convince people to start purchasing something complex to describe.
This blends with the second step, which is to avoid being overly imaginative. You don’t have to create something original in order to start a business that provides financial security. Your goal is to simply improve upon something that people already purchase. Simply provide more creative marketing, better logistical delivery, or superior customer service.
The next step is to select a business that your skills permit you to efficiently operate. Be prepared to make some mistakes. But even the worst errors should not become financial disasters. You will utilize financial resources most effectively when you are doing what you understand well.
Be prepared to always present yourself as an entrepreneur and explain what your business does. You should join groups and network regularly. Gradually, you’ll find the marketing channels that provide optimal results for your company.
Lastly, set your mind to being most fearful of not having tried your own business. Fear of failure stops us from many actions. When starting a business, fear of not trying is the greatest motivator.