Starting a company based upon something you know is usually the best course for a new business. Sometimes, the idea blossoms gradually and eventually turns into a full-time endeavor. This means that aspiring entrepreneurs should open themselves to exploring fresh interests. For David Rzepka, that approach led to his business venture.
Is your new business venture based around a new product? If so, beware. Statistics show that less than 3% of all new products fail to gain $50 million in sales in their first year, the benchmark for a new consumer product.