Business Idea to Improve Websites Gains Traction With Capital Infusion

It may be a fad, but it’s attracting investor capital. Making ordinary commercial websites look like online games is called “gamification.” Badgeville has raised $12,000,000 to become a leader in adding game-like features to non-game applications. This is a second round of funding following $3,000,000 the company raised last year.

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