Crowdtap offers individuals a means to influence big name brands while earning prizes. To further its research endeavors, the company recently raised $7,000,000 of new capital.
It may be a fad, but it’s attracting investor capital. Making ordinary commercial websites look like online games is called “gamification.” Badgeville has raised $12,000,000 to become a leader in adding game-like features to non-game applications. This is a second round of funding following $3,000,000 the company raised last year.