Have you noticed that the business publications end up hovering around certain fads that every business owner “should” utilize? While these publications have your best intentions at heart (most of the time) they sometimes forget to remind you that your business is yours and a not all tools are right for everybody.
Starting a business ? First make sure your idea is good enough to practically sell itself. That’s what Groupon did and that resulted in one of the fastest growing companies on the internet.