New companies that use electronic commerce are successful when targeting a narrow clientele because their reach is so broad. Illustrating this is Citrus Lane, which sells $25 per month subscriptions to mothers with small children.
Although schools have been slow to adopt technology products in large numbers, that hasn’t stopped Edmodo from attaining over 4,600,000 users. The online social learning and communication system was launched in 2008 and has grown quickly. Edmodo has now gained $15,000,000 of additional venture capital to finance growth.