For an entrepreneur who has only recently taken steps to create a corporation, finding ways to attract new customers is critical to continued success. A new report from the Wharton business school at the University of Pennsylvania says that referral programs are a cost-effective marketing technique.
Whenever an entrepreneur starts his or her own business, there is a certain amount of risk involved. But as Entrepreneur magazine contributor Karin Price Mueller writes, working to create a corporation for that small business can protect its owner and his or her assets should anything happen.
For an entrepreneur, part of the draw of working to create a corporation is being his or her own boss. A new study shows that this independent feeling also gives small business owners great satisfaction.
Small businesses usually start with a solid product idea. But proper branding will help the company stick around long after it launches.
Gathering the resources to create a corporation is not an easy task for an entrepreneur. But as Associated Press columnist Joyce Rosenberg writes, there are some easy ways for small business owners to cut down their startup costs.
Entrepreneurship has long been regarded as something for the younger generation. But as FoxBusiness‘ Lea Strickland writes, older entrepreneurs have many advantages over their young counterparts.
A new survey from Discover Small Business Watch shows that coming out of the recession, Americans are not only creating new business incorporations, they are continuing to run them as well.
Many entrepreneurs are exploiting a tax law loophole by rolling over their 401(k) retirement accounts to help finance their new small business.