A new company with a single product can launch as an online business plus use electronic commerce success to attract mass merchandisers. Jim Bahcall is finding that the large retail establishments will create shelf space for a product that has generated popular appeal with web-based sales.
As data tracking solutions for web retailers continue to improve, the demand keeps rising for e-commerce analytics. BrightTag is a Chicago-based provider of market solutions for both website operators and traditional retail companies. A recent capital infusion for BrightTag of $5,000,000 brings the total capital raised to $8,000,000 since the business started.