Although Amazon.com started as an online bookstore, its expansion into selling so many different types of items has created a marketing channel with room for similar operations. One example is Alice.com, a website that sells only household items.
With a focus on helping small businesses, Pixelfish provides customized video production for advertising and promotion purposes. The company recently announced that it had procured $2,100,000 of new capital from both existing and new investors. This follows the acquisition of $1,400,000 in October 2010.